Design thinking for sustainable transformations
I have approached much of my career through a lens of human-centred design and social impact strategy. In 2015, I co-founded the Design Institute (TDI). TDI Lagos is a product, experience and innovation company in the heart of the vibrant city of Lagos, Nigeria. We teach people how to teach and nurture creativity in their lives and organizations using design thinking – a methodology rooted in human emotion and interaction as a source of all compelling innovation. In 2017, I established and led the Department of New Economy & Startups at the Delegation of German Industry and Commerce in Nigeria. Across my work I have advised clients and partners from various sectors, including the Nigerian Central Bank, higher education institutions, software development firms, vocational schools, German ministries, the Stanford d.school, and the Stanford Programme on Human Rights.
Talent development and community building in the creative and tech sectors
Given my background in education, much of my strategy worked has naturally evolved around capacity building. I am a Strategic Advisor to talent development agencies like the Dufuna CodeCamps. As part of my work with the Delegation of German Industry and Commerce in Nigeria, I have initiated the “Business of Design” community events to bring together creatives and tech talent with startups and corporations. I continue to support clients with their talent development, capacity building and market expansion into Nigerian and German markets.
Healthcare Innovation
Over the years, I have worked with various clients in the healthcare sector, including medical startups, diagnostics providers, insurance companies and medical education programmes. I come from a family of health professionals and discussions about healthcare and its future have been central to my existence from an early age. Most recently, I have been teaching courses in healthcare innovation together with my sister, Dr. Caroline Goos, MD, combining her clinical experience with my background in design thinking, creative strategy and product development.